الگوی ترجیح رنگ براساس سنخ‌های‌ شخصیتی MBTI در عرصه‌ خصوصی فضاهای مسکونی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه معماری، واحد بوشهر، دانشگاه آزاد اسلامی، بوشهر، ایران، صندوق‌پستی: 7515895496

2 گروه معماری، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران، صندوق‌پستی: 1-۷۱۹۹۳

10.30509/jcst.2026.167839.1288

چکیده

رنگ یکی از مؤلفه‌های کلیدی طراحی داخلی است که می‌تواند بر ادراک، احساس و کیفیت تجربه فضایی کاربران اثر بگذارد. هدف این پژوهش، تبیین الگوی ترجیح رنگ براساس سنخ‌های شخصیتی MBTI در عرصه خصوصی فضاهای مسکونی می‌باشد. این پژوهش با رویکرد توصیفی‌تحلیلی و همبستگی بر روی 384 نفر از ساکنان خانه‌های ویلایی یک تا دو طبقه منطقه 6 شیراز انجام شد. داده‌ها با استفاده از پرسش‌نامه‌‌‌‌‌ MBTI و انتخاب تصاویر سه‌بعدی طراحی داخلی عرصه خصوصی فضای مسکونی با رنگ‌بندی‌های متفاوت گردآوری و با آزمون کای‌دو، ضریب کرامر و تحلیل تناظری و رگرسیون لجستیک چندجمله‌ای تحلیل شدند. نتایج نشان داد بین سنخ‌های شخصیتی و ترجیحات رنگی رابطه معناداری وجود دارد. تحلیل‌گران رنگ‌های سفید، آبی و خاکستری، نگهبانان سفید، سبز و آبی، دیپلمات‌ها سبز، سفید و زرد و کاوشگران سفید، خاکستری و رنگ‌های گرم را ترجیح دادند. همچنین، پس از کنترل سن، جنسیت و تحصیلات، اثر کلی سنخ شخصیتی و رنگ همچنان معنادار بود. این یافته‌ها نشان می‌دهد ویژگی‌های شخصیتی می‌تواند مبنایی برای طراحی داخلی شخصی‌سازی‌شده و کاربرمحور در فضاهای مسکونی باشد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Color Preference Patterns Across MBTI Personality Types in Private Residential Spaces

نویسندگان [English]

  • Shayan Karimaghaee 1
  • Maryam Haghpanah 2
  • Mohammad Ali Rahimi 1
1 Department of Architecture, Bu.C., Islamic Azad University, P.O. Box:7515895496, Bushehr, Iran
2 Department of Architecture, Shi.C., Islamic Azad University, P.O. Box:71993-1, Shiraz, Iran
چکیده [English]

Color is a key component of interior design that can influence users’ perception, emotions, and spatial experience. This study aimed to explain patterns of color preference based on MBTI personality types in private residential spaces. A descriptive-analytical correlational study was conducted among 384 residents of one and two story detached houses in District 6, Shiraz. Data were collected using the MBTI questionnaire and three-dimensional interior design renderings with different color schemes and analyzed using the chi-square test, Cramer’s V, correspondence analysis, and multinomial logistic regression. The results showed a significant relationship between personality types and color preferences. Analysts preferred white, blue, and gray; Sentinels preferred white, green, and blue; Diplomats preferred green, white, and yellow; and Explorers preferred white, gray, and warm colors. After controlling for age, gender, and education, the overall effect of personality type and color remained significant. These findings suggest that personality characteristics can provide a basis for personalized, user-centered interior design in residential spaces.

کلیدواژه‌ها [English]

  • Color
  • Interior design
  • Residential spaces
  • Interior architecture
  • Environmental psychology

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