Investigating the Relationship Between Personality Type and Façade Color Selection

Articles in Press

Document Type : Original Article

Authors

1 Department of Architecture, Ke.C., Islamic Azad University, Kerman, Iran

2 3Department of Architecture, Ke.C., Islamic Azad University, Kerman, Iran

10.30509/jcst.2025.167555.1260

Abstract

The choice of color for residential facades is one of the important decisions made by employers, which can be a reflection of the employer's personality and individual preferences. This study was conducted using a descriptive-analytical method with the aim of explaining the influence of employers' personality type tendencies and Desire for residential facade colors in Shiraz. To examine, a survey was conducted on 136 employers in District 2 of Shiraz who had referred to the municipality for construction in the period 1401-1402. Data were collected by the statistical community through the Myers personality type determination questionnaire (MBTI) and the selection of facade images with different colors, and then the data hypothesis analysis was performed in SPSS software. The results showed that the white color is highly popular in all groups, and there is also significant diversity and differences in color preferences between different groups. Paying attention to these differences, in addition to facilitating design for the client and the architect, helps improve the satisfaction and mental health of residents.

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Journal of Color Science and Technology

Articles in Press, Accepted Manuscript
Available Online from 30 July 2025

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